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 Thomas Baker
Principal
Tom has more than 25 years’ experience managing successful businesses in
print and online media. His career in business publishing includes
his work as co-founder and general manager of The Wall Street Journal
Online (wsj.com),
where he led the business startup effort and grew the Online Journal
into a $60 million business unit and the largest paid news and
information site on the Web, with more than 500,000 subscribers. Tom
also launched more than a dozen other new print and online products and
brand extensions for The Wall Street Journal and Dow Jones,
including The Wall Street Journal Classroom Edition,
CareerJournal, and products delivered via fax and CD-ROM. He also
oversaw the Journal’s national radio news network and Dow Jones’ news
syndication and licensing business, and led the effort to create the
first company-wide customer database. His experience on the print side
of The Wall Street Journal included oversight of its product
development, direct marketing, market research, and educational
programs. Most recently, Tom has led long-term consulting assignments
for a number of leading publishers and media companies, focusing on new
product development. He also served as Senior Vice President/Marketing
for work.com, the joint venture between Dow Jones and Excite@Home.
Currently Tom also serves part-time as publisher of
Commonweal magazine in New York, a 20,000-circulation biweekly
founded in 1924. He is a member of the board of directors of
Stockgroup
Information Systems (OTCBB: SWEB), a provider of internet-based
financial information and technologies. Before his years at Dow Jones,
he was marketing manager for Carnegie Hall in New York, overseeing all
the institution's advertising, communications and subscriber marketing.
He began his media career as a reporter at Forbes magazine. He
has degrees from Princeton University and the Columbia University
Graduate School of Business. |