Typical features of consulting projects Every assignment we undertake is structured differently - we have no single methodology that imposes a particular way of problem-solving on a company that faces its own urgent needs and decisions. Instead, our approach is to listen and quickly recommend the most productive way that we can move a process along. In one case, it can be several days' work focused on customer listening and diagnosis; in another case, one person can serve for a longer period as a member or leader of a product or marketing effort. Our work has included all of the following: Product strategy and planning Business and launch plans for new products Finding opportunities for repackaging and brand extensions Reviewing possibilities for successful alliances and cross-selling Establishing overall marketing messages and priorities for customers and partners Customer research and insight Product concept testing and refinement Identifying and understanding new customer segments Refocusing product efforts based on customer needs Improving customer communications, retention, and relationship management Assessing Web usability and internet-based revenue opportunities © 2002 Open Field Partners