We’re consultants, so we could make this very complicated. But we won’t, even if we run the risk of making it look a little too easy:

We help you make decisions quickly about your next new product, or your next set of product changes. And we make sure those decisions are the ones that generate the most money, faster.

The way we do it isn’t proprietary or copyrighted. It just works. First, we help you find and talk with your customers and the people who should be your customers. Then we work with you to figure out the product feature set and pricing and packaging that will make you the most profit and get you to market faster. If you want, we can also develop a complete business and marketing plan, and help you find or train the right permanent resources to get your product launched or re-launched.

If you had a super general manager you could put on the case full time, someone with real product and marketing and P&L experience, you could do all this yourself. But those people are usually plenty busy. The alternative is to use us. We’ll get the process under way or accelerated. We’ll help the right decisions get made and start your product on the way to market long before you could find or free up the right person to put in charge. And because we are hands-on managers by nature, not consultants, we do it with less fanfare, less overhead, less delay, and less PowerPoint than anyone else you might turn to on the outside.

We focus on a few industries where we know we can get up to speed quickly on any project: consumer and business media and information (especially print and online), consumer and business software and web services, and financial services. We’ve worked in those businesses, and you won’t have to waste your time telling us the basics. We’ve been there and done it.